Entrepreneurship as a Function of Quality – Deming and the Development of the Global Emerging Market
- To provide the highest product quality, it was necessary to establish high standards of specification requirements. However, the specifications were not achievable for the majority of the companies. Not only that, the specifications were not based on customer needs, but on the needs of the government’s central planning. In other words, they were production industry- averaged specifications not desirable voice-of-the-customer ones. The planners in the USSR did not understand the problems with specification-based management and the associated reporting of results.
- In reality, of course, such requirements could not be fulfilled because technology, engineering, and labor were not up to the challenge. Nor could they be up to the challenge because in a command economy there is little self-determination, and thus there is little human emotional energy/motivation for focusing on product quality improvement. Again, the USSR planners did not understand that conditions of the system in which people work can contribute to –or detract from—improvement and innovation.