Kvint's 15 Strategic Rules

• Rule 1: Strategists can never rely on common sense alone.
• Rule 2: The majority is very often strategically wrong.
• Rule 3: Strategically, the present is already the past.
• Rule 4: The strategist must learn from history.
• Rule 5: Nothing lasts forever.
• Rule 6: Inertia is the strategist’s greatest adversity.
• Rule 7: Strategists should not fall into predictable patterns.
• Rule 8: A successful strategy cannot be dishonest.
• Rule 9: Strategists must make systems out of chaos.
• Rule 10: An asymmetric strategic response is more efficient than a symmetric one.
• Rule 11: The strategist must always be an optimist.
• Rule 12: Always overestimate the competitor.
• Rule 13: Innovation can provide huge strategic advantages.
• Rule 14: The strategist should optimize limited resources, using time as the determining factor.
• Rule 15: Strategists must figure out what their clients need, not what their clients want.

@Vladimir Kvint The Global Emerging Market: Strategic Management and Economics by Routledge.New York, London, 2009, pp. 266-278